Yante Van Ham
External Communications, also know as Public Relations (but that doesn't sound as good, does it?), is a low entry level function. Face it: everyone that can string along a sentence, can write a Facebook post or share a picture on Twitter. If you can use words; you can use social media. Anyone can do it, but not everyone can do it well. And that is where External Communications comes into play. There is a fine line in communicating through words and images, and crossing this line can completely change the way people interact with your brand.
Over the next months, it is my goal to reach a broad public with our project. To spread the word about renewable energy and the possibilities of Belgian technology, and to prove that building a Solar Car can be very challenging but also very rewarding.